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January 22, 2014

Malta | Business

EC Malta uses Italian “celeb” student to promote ELT

andrea-hirai-cocco-ec.jpgInternational English language school operator EC is promoting its school in Malta with the help of a YouTube video featuring a popular Italian actor, according the The PIE (Professionals in International Education) News.

EC Malta recently welcomed Italian actor, model and the 2011 winner of Italian TV show Big Brother to its student cohort. The school is using its celebrity student to publicise its ELT offer among its target student demographic.

Sophia Fergus, EC’s Marketing Manager, told The PIE News: “Of course this is wonderful publicity for EC, but what we are really excited about is that we think Andrea can be a real inspiration to other ambitious young Italians who are aiming for success on an international scale.”

Andrea Hirai Cocco visited Malta for the first time in December and enrolled on a short intensive one-to-one course to improve his English for future acting projects. Fergus added: “Andrea is an energetic and charismatic public figure who understands the importance of being able to speak English, so we think he’s a great role model for our current and potential students.”

EC, a chain of 17 English language schools worldwide, has capitalised on its glamorous alumni and released a YouTube interview with Andrea.

Read the full article from The PIE News.

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Comments

It's true that English is important for all. This project will surely success. To speak English properly is necessary for every one. Best of luck for your future.

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