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November 26, 2013

Technology | Publishing | Online

New Skins for Potato Pals: From Page to iPad

potato-pals-app.jpg ELT News regular Patrick Jackson has written a piece for eltjam on the new iPad app incarnation of his own Potato Pals series.

… the wheel’s still in spin
And there’s no tellin’ who
That it’s namin’
For the loser now
Will be later to win
For the times they are a-changin’.

These days, Dylan’s words ring true in the ELT world. How we deal with change is at the forefront of everybody’s mind. There will be losers and winners but, as Nick Robinson writes, ‘if we all chose the most adventurous path, the industry could be quite an interesting place in a few years’. I’m happy to be able to announce some good news from my own neck of these woods – news that may have you rooting through your drawers.

For the past five years I have been working full time as an ELT author, pretty much exclusively with one of the major publishers (OUP). I have, like everyone in the business been watching developments with interest and wondering which way the wind will blow, whom it will blow away and what sort of jetsam it will cast up on the shore. All my work for OUP has been in the traditional way, for advances and royalties and that’s the way I would like it to remain. It keeps one invested in the project from start to finish as well as motivated to be involved on the marketing and professional development side of things, which I very much enjoy. I would urge Pearson to have a long hard think about what they are doing as they attempt to cast their authors adrift. Or maybe they did have a long hard think and this is a one hundred million dollar masterstroke that will create the new tomorrow. I hope not.

Read the full post on eltjam.

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