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August 23, 2013

LinkedIn introduces University Pages

linkedin-university-pages.jpgLinkedIn (the "World's Largest Professional Network") recently announced a new aspect to its service, University Pages. The service is aimed primarily at prospective university and college students, helping them choose where and what to study and plan their academic and work careers. For this reason, the site's minimum age requirement has ben reduced to 14. Director Christina Allen describes the concept in her LinkedIn blog post.

A few years ago, my daughter and I took a road trip to visit schools before she made her final decision about college. I was hoping she’d stay in California, but it wasn’t looking good. She’d fallen in love with a university 2,500 miles away, and I had to admit it was the best choice if she wanted a great robotics program and an equally good music school.

For the past few years, I’d watched my daughter and her friends struggle with these choices. For the most part, they were flying blind. Some knew what they wanted to study – but had no visibility into the career options that would result. Others had a career in mind, like my daughter, but little idea which school would best help them get there. The lucky ones had experienced family or friends who could help them navigate these decisions. For the others, it was truly a shot in the dark.

Through my relationships at LinkedIn, I knew that hidden in millions of member profiles were powerful insights about the career outcomes of educations from universities around the world. If harnessed, these insights could provide incredible value for students – helping them explore possible futures and build a support network to help them succeed on campus and beyond.

So, to make a long story short: A few months later — on the same day in August — my daughter started at her new school 2,500 miles away, and I started my new role at LinkedIn focused on helping future generations find their paths.

And today, I’m delighted to announce the launch of University Pages on LinkedIn – one cornerstone of our strategy to help students at every critical milestone from campus to fulfilling, successful careers.

Read the full blog post.

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