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August 15, 2013

Publishing | Online | Business

Disruptor or disrupted? How to be among the 9% that survive

EdTechYet another excellent post from Laurie Harrison over at eltjam on digital disruption of the ELT publishing industry. If newspapers are any guide, only a fraction of publishers will survive the coming storm.

A recent scary-sounding post on FutureBook by Suw Charman-Anderson (Will you be in the nine percent of publishers that survive?) about recent research into disruptive innovation and what it means for the publishing industry got me thinking about what it might mean for ELT publishing specifically. A few weeks ago I posted a primer on disruptive innovation in which I made the case for EdTech as a disruptive force in ELT. I thought it might be interesting now to delve into this a bit more and explore what it is that a disruptive ELT publisher might do, and how to avoid being among the ranks of the disrupted.

The background here is that former Harvard Business School professor, Clark Gilbert has carried out research into the newspaper industry as it’s been collapsing under the weight of online disruption. Maybe it’s a leap to think this could equally apply to ELT publishing, but let’s stick with it and see how it works out. Gilbert set out six principles that he sees as essential in order to survive. How does ELT publishing shape up?

Read the full article from eltjam.

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