Visit ELTBOOKS - all Western ELT Books with 20% discount (Japan only)

July 30, 2013


Bell English repositions with new strategy

bell-english-logo.jpgThe PIE News reports on a new strategy by major UK brand Bell English, which is planning to drop its international franchise business model and will focus on expanding its UK teacher training and young learner programmes.

Bell English, one of the UK’s largest English language brands, will not be renewing contracts with its overseas franchise network as it embarks on a new international strategy focused on strategic partnerships and projects abroad, The PIE has learned.

Contracts with centres across Europe and parts of Asia are expected to expire at the end of next year. With the new direction the company hopes to forge growth through teacher training and young learner education contracts with ministries of education or schools, and through fee-sharing programmes with organisations.

“We have always been very transparent with our close partners and we have made clear that our future lies more with educational projects and partnerships, rather than with a chain of franchises,” confirmed Director of Education Jim Kell.

Read the full article from The PIE (Professionals in International Education) News.

Share this:  

« Previous | Main | Next »

Recent Headlines


Hedbanz / Charades
Helene J Uchida
Think Read Write
David Lisgo


Useful Links


  • ALTEThe Association of Language Testers in Europe
  • British CouncilInformation, resources, and links to other sites
  • Cambridge English Language AssessmentInformation on examination and qualifications for teachers and students
  • IALICInternational Association for Languages and Intercultural Communication
  • IALLTInternational Association for Language Learning Technology
  • IATEFL"Linking, developing and supporting" ELT professionals worldwide
  • TESOL IncPublishing, connecting, events and career development for teachers




World Today