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May 24, 2013

Online | Business

Urban Planet acquires revolutionary English learning system

Urban PlanetUrban Planet – the world’s leading mobile education provider – has gone deep into the jungles of Costa Rica (literally) to acquire the 333 Words English Language Learning System, the most efficient way to learn English on the planet.  Urban Planet is incorporating the newly acquired system into its award winning mobile education lines to create a new product, Urban English Express (UEx). Urban English Express, promises to be the fastest, most effective way to teach beginner level English to students of all ages on any mobile device around the world.

The 333 Words English Language System that Urban Planet acquired is unique in identifying the main problems most new English language learners experience; confusion with the rules of grammar and lack of confidence, and bypassing them in a pedagogically sound manner. The system utilizes a logical learning methodology with a set of 333 carefully selected, common and necessary words that are also essential for survival. These 333 words are introduced to the student in a carefully orchestrated learning sequence designed to maximize logical learning, and thus, retention.

“The 333 Words English Language System is specifically designed to allow the student to build confidence and, at the same time, be able to use important and necessary words correctly,” said Lauren Cleaver, Creator of the 333 Words English Language System. “Building confidence ultimately frees the student to  experiment with more difficult concepts; therefore, the student becomes more proficient in the language in a relatively short amount of time.”

“This is a game changing acquisition because it not only shows that we will go to the ends of the earth to find strategies that work but it also demonstrates that mobile technologies can work with any system,” said Brian OliverSmith, CEO of Urban Planet.  “I am confident that Urban English Express will become the gold standard by which all other mobile and non-mobile English language learning programs are measured.”

Potential success of Urban English Express can be seen by how non-English speakers in Costa Rica responded to the 333 Words English Language System. The majority of non-English speakers were frustrated by the vast detail and somewhat trivial rules taught by other well-known programs. They flocked to the 333 Words English Language System because it simplified the process for learning English efficiently and effectively. The system is successful because, unlike other English Language learning programs, it operates under the assumption English is a step-by-step process that requires the student to experience a level of confidence in the language before he or she can advance to more complicated concepts.

"Urban English Express harnesses the power of technology to deliver a never before possible system that teaches students how to communicate using a unique integrated skills approach to reading, writing, speaking, and listening in English,” said  John Eyles, Global Leading English Language Expert. “The program is convenient so students are able to work at their own pace and as their schedules permit.”

Urban Planet is a leading innovator of educational products created for mobile, tablet, and computer.  The company is a 2013 CODiE Award Finalist, a Frost & Sullivan Most Innovative App designee, the GSMA Global Mobile Award for Best Mobile Learning Innovation winner and a Gartner Cool Vendor in Education Technology. Urban Planet’s products are available worldwide, with distribution channels in 75 countries. With its innovative and pioneering audio-sms delivery, the company’s mobile learning products can be accessed on over 95% of all mobile phones. Urban Planet also offers Writing Planet™, the world’s only comprehensive, web-based English writing program built on automated assessment technology and created specifically for non-native English speakers.

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