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May 22, 2013


Macmillan Education in ELT partnership with Knewton

Teaching-English"Macmillan Education has announced a global partnership with personalised learning specialists Knewton to produce a new generation of digital English Language teaching materials.

The publisher's Knewton-enhanced materials will become available to students in 2015 and will offer "a fully adaptive experience, featuring real-time student recommendations and highly personalised instructional and assessment content specially designed for language learning".

Bryan Fletcher, Macmillan Education global digital publishing director, said this was Knewton's first global English Language teaching deal.

"What Knewton does is take learning data, and have a very robust system of data categorisation and analysis. The partnership will help us come up with better learning analytics and recommendations," he said. "We'll create big online courses, blended courses . . . When a student does something online, a lot of data is generated. We will be able to analyse that to understand students' weaknesses and strengths, and analyse what type of materials help a particular type of student. We can personalise learning."

A New York-based adaptive learning startup launched in 2008, Knewton also has partnerships with a number of learning companies, publishers (including Pearson, Wiley and Houghton Mifflin Harcourt), universities and schools. The company has said it expects to reach 5 million students by the end of this year.

Read a related story from Gigaom.

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