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July 02, 2012

ELT for Tohoku donate 1.6 million yen to NGOs

On June 29 2012, representatives of the ELT for Tohoku consortium officially handed over two 800,000 yen cheques to Ashinaga and Living Dreams, two NGOs supporting orphans in the Tohoku area and elsewhere in Japan. The money was raised by ELT for Tohoku – a group of ELT publishers and distributors in Japan, who decided to combine efforts in May 2011 following the earthquake, tsunami, and nuclear disaster on March 11 2011.

(click to enlarge) Handover of the donation cheque on June 29 2012 to Living Dreams in Shibuya, Tokyo.
From left to right: Rie Watanabe (Living Dreams), Karl O'Callaghan (OUP), Mikiko Matsumoto (Living Dreams), Alastair Lamond (, Brendan Delahunty (Pearson), Akiko McDougall (mpi), Matthias Reich (, Chiharu Takano (Cengage), Ayako Kondoh (McGraw-Hill) and Gandhi (Living Dreams).

Over the course of the following year, participating publishers, among them Pearson Kirihara, Oxford University Press, and Macmillan, donated more than 17,000 books, which have been sold to teachers and schools in Japan at events and by online textbook distributors and 100% of sales of donated books was then forwarded to Ashinaga and Living Dreams.

"While interest in the Tohoku area has certainly been waning over the past few months, we still hope to raise more money by selling donated books to teachers in Japan. We have many more books left, and purchasing those books helps both sides – teachers who can buy material for less then usual, and the two NGOs trying to help children in the Tohoku area," said Matthias Reich, president of ELT Services Japan Ltd., representing in the consortium.

More pictures and information available on

See also:
ELT for Tohoku donated books on sale
List of all ELT for Tohoku members
Ashinaga (English Website)
Living Dreams (English Website)

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