December 01, 2011
English Attack! a website designed to provide learners of English aged 13 - 35 with a fun, current, and dynamic source of enhanced and increased exposure to English has released localized version of its website for Japan. The has is focused on entertainment, and includes short videos from blockbuster movies, hit TV shows, chart-topping music videos, and news reports. The site is also attempting to build a global social network of learners of English.
English Attack! has adopted the “free-to-play” model where users can enjoy free use of the site’s functionalities, as well as free access to a selection of content refreshed daily. Access to the entire catalog of pedagogical content is available via the site’s virtual currency (Booster Coins), with which a time-limited access pass (the Booster Pass) can be purchased. The user has a choice of accumulating Booster Coins via regular use of the site; via direct purchase; or through participation in special offers put forward by the site’s commercial partners.
The site has been available since May 2010 and has signed up over 100,000 registered users worldwide.
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