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December 21, 2011

eigoTown releases bi-lingual "Elly the Reindeer" iPhone app for children

Teaching-English-in-Japan-Education-Elly" eigoTown has published the first iOS app in a series of adventures based on the popular international children's character Elly. Russell Willis, president of eigoTown commented: "The Elly series is ideal as a parent and child reader. For parents looking to bring up bilingual children, the story can be read and listened to in both Japanese and English, simply by swiping the screen up and down. Children will love meeting Elly and all her cute friends, and will want to read the simple, fun, easy-to-follow story again and again."

Elly has already become a hit in over 30 countries around the world, and the new app sees the story translated into Japanese for the first time.

The app features a specially-designed dual-language function - when the child swipes up and down, the story switches between Japanese and English. Both modes come with story narration, sound effects, and illustrations.

Features include:
• 'Read it myself' function for children to read alone or with their parents
• 'Read to me' autoplay function with English and Japanese narration
• Large, colourful illustrations
• Sound effects in every scene
• A word list at the end of the story to help improve your child's vocabulary

Elly creator, Jon Higham, is a published author and illustrator who has created work for a wide range of children's publishers including the BBC, Macmillan, Methuen, and Walker Books. The app is available from Apple's iTunes store for both iPhone and iPad and costs ¥85 yen in Japan and $0.99 in the US.

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