May 10, 2011
McGraw-Hill will be releasing a series of graded readers in September based on the Choose Your Own Adventure series that became popular in the 80s. Rumors are circulating that Macmillan will be releasing a series of text books based on material from Guinness World Records. Shrek and Kung Fu panda are amongst the titles in the new Popcorn Readers series from Scholastic ELT and will be available for sale in mid-June. OUP gave a sneak peek of their interactive Oxford Bookworms apps for the iPhone and iPad at IATEFL. Pearson Longman will be launching a major new children's course this year, targeted to compete with Let's Go and based on the Poptropica online game.
And speaking of Longman, there is speculation that Pearson will be retiring the venerable brand completely in the coming year, ship and all, with books to published under a new Pearson ELT imprint.
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