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May 30, 2011

Cambridge bullish on iOS app market

Teaching-English-in-Japan-Education-Eigo-Noto" Cambridge University Press recently celebrated the success of its line of iPhone and iPad apps, claiming significant sales.

"Our first wave of ELT apps for English Grammar in Use, Cambridge Dictionaries and Interchange generated tens of thousands of downloads in their first year. Following recent product launches and promotional campaigns, it now looks like that was a taster for something much bigger....All of our grammar apps and the Cambridge Advanced Learner’s Dictionary were available for FREE on the Saturday of [IATEFL in Brighton]...The promotion was a spectacular success. 50,000 apps were downloaded on the Saturday of the conference."

CUP followed up the free promotion by slashing app prices to 59p for a limited period and noted that sales "skyrocketed".

IELTS 6 Trainer, IELTS 7 Trainer, PET Trainer, FCE Trainer and CAE Trainer have now been published in the App Store. In addition, new apps for Advanced Grammar in Use and Essential Grammar in Use have just been launched, with English Grammar in Use for iPad to follow soon.

The localized-for-Japan smartphone versions of the Oxford Bookworms readers series, versioned and published by, have also sold in their tens of thousands and OUP will soon be releasing versions for the global market.

See also:
CUP Mobile Apps site

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