April 20, 2011
Let's Japan, the website dedicated to exposing the excesses and absurdities of the eikaiwa industry, has criticized the use of the Tohoku earthquake by language schools in the advertising campaigns of online classifieds company, GaijinPot.
In the campaign, GaijinPot equates coming to teach English in Japan with rebuilding Japan: "JAPAN NEEDS YOU. If you have ever entertained the idea of spending some time living in working in Japan teaching English and learning more about this wonderful country now is the time to come. Now is the time where you can make a huge difference. Now is the time when you can help rebuild Japan. Japan Needs You!"
Let's Japan comments: "Shame on these schools for using a disaster to promote their businesses. This ad campaign is not about what you can do for Japan--it's about the schools desperately trying to find teachers. I have a feeling that nobody wants to work anywhere near Fukushima...By all means come to Japan to teach, but don't think that working in Hiroshima or Shizuoka is helping to rebuild Japan. If you want to help rebuild, donate to the Red Cross."
• Let's Japan
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