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October 06, 2010

Pearson Kirihara to hold teachers' conference

Monday, October 11th, 2010 is the date for the Pearson Kirihara Teachers' Conference at Toyo Gakuen University. Presenters include: Marcos Benevides, Jared Bernstein, Anne Braiser, Yasunari Harada, Koji Hayakawa, Marc Helgesen, Izumi Miyashita, Roger Palmer, Mayumi Tabuchi, John Wiltshier, and Tokuo Yazawa.

Pearson continues with its fine tradition of ensuring no one is quite sure what to call them: the Pearson Kirihara details are on the Pearson Longman website and the URL is longmanjapan.com.

Update: With a perfect sense of irony, we received a message from Pearson Kirihara K.K. within an hour of posting the above article asking us to change the Pearson Longman logo to the bare Pearson logo. We have decided at ELT News that it is a lot easier not to use any Pearson logos until a branding policy is made explicit!

Reported by: Russell Willis

See also:
Think Tank with Marc Helgeson
Whodunit wins ESU Prize
Interview with Jared Bernstein from 2002

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