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February 20, 2010

The reputation of the English language teaching industry is suffering from the scandals


All the evidence points to a decline in confidence in English language schools among consumers. Although the collapse of Nova provided some initial benefits to other English schools around Japan, most schools report that it led to a decline in the reputation of the industry. The coercive practices of Fortress Japan are likely to reinforce this negative reputation.

According to the National Consumer Affairs Center of Japan, it is not just Fortress Japan that has been coercing potential students into signing up for English classes. University students have been particularly targeted. The Daily Yomiuri reports: 'In many instances, students were told they would not be able to find jobs unless they had certain skills the salespeople were selling, making the students anxious.'

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