Custom Search
February 26, 2010
Benesse expanding into China in a big way
Benesse Corporation, the Japanese provider of educational materials, and owner of Berlitz and Simul, has announced plans to expand into China in a big way. Tomoko Fukushima, President of Berlitz, said: '“We’ve fought against declining births for the past 20 years. We must localize our products we’ve developed in Japan for overseas markets including a promising market in China.”
According to a report in Business Week: 'The company, based in Okayama City, Japan, projects 2 million Chinese subscribers within eight years, up from about 200,000 at the end of September, according to President Tamotsu Fukushima. As of April last year, Benesse had 1.22 million customers in Japan, representing about one-fifth of the nation’s preschool children.'
| Share this: |
|
Tweet |
 Permalink | Send us your news | Leave a comment |
Post a comment
- The Week in English Language Teaching: Cartoonist Feels Cold, Murphy Gets MA, Megan Fox Motivates
- The Week in English Language Teaching: Fun Phonics, Teaching Workshops, Free Tests, Free Ads...
- The Week in English Language Teaching: FT Reviews, Pearson, Newsweek, Grammar Comics...
- Free comics about teaching English from award-winning cartoonist
- Blowback from Lake Superior on irritating words
- Native English Teacher for children
Sogo Kyoiku Kenkyujo | 5-3 Suwa,Tama-shi,Tokyo,Japan
- After School Instructor
Discovery International School | Nagakute-shi, near Fujigaoka Station
- Female Bartender
Mogambo Corporation Ltd | Roppongi, Minato-ku, Tokyo
- Full or Part-time English teaching
FLEC | Shintokorozawa & Iruma on Seibu lines
- Instructor.
Rits Kids Immersion Program. | Ritsumeikan Uji Junior and Senior High School.
- Online English Teacher
Live English JAPAN | The comfort of your own home
- English Activities Program Navigator
KidZania Tokyo | Toyosu, Koto-ku, Tokyo (Yurakucho metro)
- 1-to-1 English Instructor
Gaba Corporation | Tokyo, Osaka, Nagoya cities and surrounding areas
- P/T English Instructors in Tokyo / Chiba
Happy English | Various locations in the Tokyo and Chiba areas
- Native Business English Instructor
OBC | On-Site in Nagoya, Tokyo, Osaka, Hokkaido, etc.
ELT Book Reviews
-
Fun English
-
Games Reviews
-
Guide to Japan and Teaching in Japan
-
Interviews
-
Japan Book Reviews
-
Kids World
-
Special
-
Teaching Ideas
-
Think Tank
- EigoKyoikuNews ELTNEWS' sister site - in Japanese
Teaching Organizations
- ETJ English Teachers in Japan
- JALT Japan Association For Language Teaching
- IATEFL International Association of Teachers of English as a Foreign Language
- TESOL Teachers of English to Speakers of Other Languages
- BC JapanThe British Council, Japan
- LATEM Little America Teaching English Methods
Unions
- Mike Guest on The Uni-Files:
Hi Anna. It's a little ... More - Anna on The Uni-Files:
I have three questions: 1.) ... More - Steph on ELT News:
There is a difference. You ... More - Connie-was Ruedy-now Todd Lila on Young Learners:
I agree with you, Jeana ... More - Mike Guest on The Uni-Files:
Colin- I suppose the big NES ... More - Tristan Scholze on The Uni-Files:
Another interesting article, ... More - Colin Graham on The Uni-Files:
This also doesn't include the ... More - Felicity Howie on Editorial:
Interesting article - a trend ... More - Julia Chope at Teaching Channel on Barb's Bits and Bytes:
Thanks for mentioning ... More - Hans Albanese on The Uni-Files:
Perhaps we are comparing ... More
International
- Washington Post
- USA Today
- The Times
- The Guardian
- The Independent
- The Sun
- TIME.com
- CNN.com
- BBC Online
Japan
Comment Preview