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June 04, 2009

Obunsha given warning by Fair Trade Commission for misleading advertising of English textbooks


Obunsha has ben warned for claiming that 80% of people who passed Eiken Engllish proficiency tests use their textbooks. The claim has been made on the dust jackets and packaging of the materials. There has been no research to support this claim.

According to a report in the Daily Yomiuri, 'Obunsha explained that a member of its management team might have mistakenly based the claim on data supplied by a major bookstore that said 80 percent of the textbooks available for the Eiken tests were published by Obunsha. Around 2006, the company conducted a review of its advertising with regard to a lack of sufficiently researched information, and for other reasons. Soon after, the firm stopped using the advertisements for reprints of the books and CDs, but this only affected about half the relevant products, the FTC said. About 800,000 books and accompanying CDs are sold each year, with total sales amounting to 700 million yen.'

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