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April 15, 2009

Big changes in students' job preferences

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In its annual survey of university seniors Recruit has found that students are looking for very different jobs from last year. Automakers, electronic companies and other exporting companies no longer have the appeal they once had. Toyota fell from 6th place to 96th in the ranking of preferred companies, Sony fell from 8th to 29th, Sharp from 14th to 55th, and Canon from 20th to 77th.

Many of the most popular companies this year are ones that might have been considered rather boring not so long ago. First is Central Japan Railway, second is East Japan Railway, and Japan Post jumped from 387th to 30th.

Time reports Yuri Ito of Recruit saying that students' preferences are moving away from export-driven companies to 'companies in industries like infrastructure and food, which are robust in a recession.... companies that are stable and don't go away. Their parents think the same.'

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