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March 10, 2009

New ELT News column - 'An ELT Entrepreneur' by Guy Cihi

Guy.jpgGuy Cihi, one of the most successful ELT entrepreneurs around, will be sharing his experiences and giving advice in his new ELT News column, 'An ELT Entrepreneur'. The column should be particularly interesting to teachers who are thinking of starting an ELT business project and those who are already doing this.

Guy originally made his name in Japan for founding and running 'World Family'. Their materials, 'Disney's World of English', became the most popular home-study materials in Japan. The company started in 1985 with three people and had about 4,000 sales staff when he left. Between 1985 and 2007 total direct-to-customer sales exceeded US$4 billion.

Guy is currently running Lexxica, a cutting-edge company that has developed a new corpus-based online word engine for learning and teaching vocabulary. One of the hottest new trends in ELT in Japan is for language schools, universities and jukus to customize Lexxica word engine sites so as to allow their students to practice vocabulary on their computers or mobile phones between lessons. The word engine can even help them learn the vocabulary for particular tests such as EIKEN or TOEIC

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