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May 21, 2008

Language Schools Target Elderly

With over a fifth of Japan's population over the age of 65--a whopping 27 million--and an even larger number over 50, language schools are courting those retired and taking early retirement to fill empty classrooms. Traditionally supported by men and women in their 20s and 30s the schools believe that this new elderly,affluent, demographic is a big part of their future.

Japan Today reports that GABA has set up a course titled "Senior 50 Plus" whilst Berlitz has been running daytime courses for the middle-aged since 2004. Daytime is ideal as many middle-aged people feel uncomfortable keeping up with younger students.

Conversation schools have been looking for ways to invigorate the market since the demise of NOVA. Language schools across the board have suffered as NOVA's collapse has eroded confidence in the industry amongst consumers.

Visit: Japan Today

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