The Latest News in ELT
August 2006
Oricon Ranks English Conversation Schools
Oricon Inc, famous for movie and music rankings has started the "Oricon
Satisfaction Ranking Corner" as a benchmark test for eikaiwa (English conversation) schools
and other English related institutions and announced their list of the top
ten eikaiwa schools in terms of customer satisfaction. One-to-One Eikaiwa
School 7act claimed the top position, followed by British Council and Simul
Academy. The top ranked large traditional chain eikaiwa was Shane English
School, coming in at number four overall, beating out the likes of ECC, Nova and GEOS.
To conduct the survey, Oricon questioned professionals in their twenties or
above via the Internet on their experience with eikaiwa schools within the
past three years. The survey focused primarily on teacher quality, staff
behavior, and class level assessment. There was a total of 9,001 valid votes.
The ranking list will be re-released biannually.
Oricon has been actively promoting their ranking results to the schools as
a new form of affiliate marketing, offering to introduce students directly to
schools that make the list. Schools reaching an agreement with Oricon will
be able to advertise on their website beginning on the 1st of September.
 Oricon Ranking
Discuss this on our message board
(August 25, 2006
)
ELT News is on Holiday!
The news section of ELT News is on holiday for the month of August. The jobs and message board sections will still be live though. We'll be back in September. (August 12, 2006
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