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November 28, 2006

Terrie Lloyd on the Dec. 1st GABA IPO

With the GABA IPO looming on December 1st (previous story on ELT News here) speculation is growing as to how successful it will be. One question being asked is whether now is now the right time for a public offering. Only recently has the company been able to turn around its finances and show strong profits. GABA's highly successful "man-to-man eikaiwa" advertising campaign has certainly made the company a well-known commodity in Japan. The question is whether they'll be able to translate that success into a successful IPO, and a strong stock price for newly anointed shareholders.

In terms of the language education industry in general, 2006 has already seen one bankruptcy from a large eikaiwa school in Japan, and at least one other large school seems to constantly be suffering financially. Amidst intense competition for new customers, the language schools are battling it out for every square inch of a 700 billion yen market (280 billion of which is reportedly for adult language education).

Read the full Terrie Lloyd article at Japan Today
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