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October 20, 2006

Australia Eyes Japanese Senior Citizen Market

Now is the time to enter the Japanese market with products aimed at the country's growing ranks of senior citizens, according to a recent report from Austrade, the export promotion agency of the Australian federal government. The potential exists for Australian businesses to either target Japanese senior citizens interested in traveling abroad, or reach out to them in their home market, via recent initiatives that have made it easier to set up business within Japan. According to Phil Ingram, Austrade's Tokyo-based senior trade commissioner, "The kinds of export opportunities for ... businesses are vast and include anything to do with hobby or recreational pursuits that target the elderly from learning how to knit, or yoga to amateur photography."

Read the full article in the Sydney Morning Herald
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