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September 12, 2006

Japan Times President Touts Immersion

Yukiko Ogasawara, the new president of the Japan Times, is interested in the concept of immersion as a particularly effective way of encouraging development of a second language. 'Students learn English for 15 or 20 years (at schools), but when they face foreigners, they freeze. One week of immersion can change all that", she noted in a recent article published by the Korea Herald.

The context for this quote and article, was a meeting between representatives of the two papers. The purpose of the meeting was to brainstorm ways in which each paper can learn from each other in terms of how to encourage language education in their respective countries. The parent company of the Korea Herald (Herald Media Inc.) is already a self-proclaimed leader in English immersion camps in Korea. Perhaps the Japan Times has some designs on the local market?

Read the full article (Korea Herald)
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