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August 25, 2006

Oricon Ranks English Conversation Schools

Oricon Inc, famous for movie and music rankings has started the "Oricon Satisfaction Ranking Corner" as a benchmark test for eikaiwa (English conversation) schools and other English related institutions and announced their list of the top ten eikaiwa schools in terms of customer satisfaction. One-to-One Eikaiwa School 7act claimed the top position, followed by British Council and Simul Academy. The top ranked large traditional chain eikaiwa was Shane English School, coming in at number four overall, beating out the likes of ECC, Nova and GEOS.

To conduct the survey, Oricon questioned professionals in their twenties or above via the Internet on their experience with eikaiwa schools within the past three years. The survey focused primarily on teacher quality, staff behavior, and class level assessment. There was a total of 9,001 valid votes. The ranking list will be re-released biannually.

Oricon has been actively promoting their ranking results to the schools as a new form of affiliate marketing, offering to introduce students directly to schools that make the list. Schools reaching an agreement with Oricon will be able to advertise on their website beginning on the 1st of September.

Oricon Ranking
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