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December 27, 2005

English Dominates Language Software Market

A recent ranking of the best-selling foreign language software titles shows that English is still by far the most popular language, but that Chinese is a clear second. The market share of English language titles is an overwhelming 90.1%, while Chinese has 7.9%, according to the latest BCN Ranking. Despite the current boom in Korean popular culture, the language only accounts for 1.4% of the learning software market. It's followed by French and German, neither of which account for even 1%.

The best seller in the English language sector is "Ikinari Eikaiwa Special Pack," complete with a microphone for practicing speaking, which captured 13.1% of the market. The special pack includes three levels and covers all four language skills. The product is from Sourcenext, which leads the market overall with 35.7%. Another product in the same series ranked 5th (4.9%). In 2nd (11%) and 6th (3.9%) places were two versions of the "iPod de Dokodemo Eikaiwa" from Holon. The software allows users to study general English on their iPod. Holon's "Eigo wa Zettai Benkyo Shinaide!" based on the best-selling book of the same name, was in 3rd place (7.4%). Completing the Top 5 was a new version of Plato's "Eigozuke," which can be accessed from mobile phones and will also be available for the Nintendo DS game console next month.

The BCN Ranking is based on sales data from about 2,000 stores nationwide.
BCN Ranking (Japanese)
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