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November 18, 2005

NHK to Use English Shows to Lure Back Boycotters

NHK is to make some of its back catalog of English language-learning radio programs available on the Internet. As part of its ongoing efforts to repair its tattered reputation, the national broadcaster will make 24 episodes each of "Bijinesu Eikaiwa" (Business English) and "Kiso Eigo 2" (Basic English 2), along with several other popular radio and TV shows, available for a limited period starting on November 28. The content is free, but users must register and one condition is that those who have not paid their annual subscription fee must agree to receive telephone or personal requests for payment by NHK. A series of scandals involving NHK staff has led to over a million households refusing to pay their subscriptions. The fees from over 38 million viewers account for 97 percent of the public broadcaster's aggregate revenue.
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