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August 29, 2005

Sharp Announces New Dictionary for Kids

Sharp recently announced the latest addition to its lineup of electronic dictionaries. The Papyrus PW-J5000 has a color screen and is the first in the industry to be aimed specifically at young learners of English. It uses images of popular cartoon character Moomin while guiding learners through the basics of English. The domestic market for electronic dictionaries is said to be about ¥50 billion a year. With the declining birthrate, parents are expected to spend more per child on education-related expenses. Sharp say the main target for the new product is an estimated 1.8 million children between the ages of 4 and 8 who are currently studying English conversation, with a potential market of almost 6 million. They hope for initial sales of about 8,000 units per month and that the new dictionary will achieve a 10% share of the market by 2007. The PW-J5000 will go on sale on September 7 at a price around ¥50,000.
Sharp press release (Japanese)
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