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August 25, 2005

Language Learning Industry Sees Small Drop

The language learning industry as a whole decreased in fiscal 2004, according to a recent survey. The survey, carried out this spring by Yano Research Institute, found that the industry as a whole (language schools, materials and peripheral businesses) was worth over ¥630 billion. This was a decrease of 2% from the previous year. The drop was caused mainly by the May 2003 changes in the government's subsidy system that covered much of the cost of studying, and which was heavily featured in the marketing of the major eikaiwa schools. School revenues make up over 40% of the overall industry total, and maintaining student numbers has become increasingly difficult. The survey found that study of the Korean and Chinese languages are on the increase however, up 19% and 2.9% respectively.
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