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May 25, 2005

ECC Launches Keitai Lesson

English conversation school operator ECC has launched a new online site for mobile phone users. The company teamed up with Kiss-FM Entertainment and karaoke maker Daiichi Kosho to launch ECC Keitai Lesson on Monday. Users do a level check test before being able to download lessons and contents are divided into seven different areas. These include English karaoke, dictionaries and pronunciation practice. The site has a virtual town, called ECC English Town, which students access using avatars. Avatars can interact with each other and with those of teachers using points earned by answering questions during lessons. The online content was developed by ECC teachers and uses some of the original texts developed by the school. The company feels the entertainment value of the service makes it unique among online English learning sites and that this will give added motivation to students to continue learning. The service is available for users of the i-mode, EZWeb and Vodafone Live services and costs ¥315 per month.
ECC Keitai Lesson (Japanese)

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