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March 16, 2005

RIC Publishes Princess Aiko's Favorite Picture Book

One of the biggest sensations in the picture book world in Japan is "Who's Behind Me?" (Ushiro ni Iru no Daare?), which makes it debut in English this week. The book sold in huge numbers after it became known as the favorite of Princess Aiko, daughter of the Crown Prince. Local sales have already topped a staggering quarter of million copies in just 18 months - Japanese distributors class a picture book that has sold 10,000 copies in a year as a best seller. John Moore, president of RIC Publications, which has been putting out many of the biggest picture books available in Japan in English for the last 18 months, described getting this book added to their list as "a real joy." He added, "Every bookstore in Japan that carries picture books has this title, which is an achievement in itself and there has been a true buzz about the English edition being released. Our advance trade orders have been exceptionally healthy on this title, which bodes well as the demand is there and we are hoping for good things to happen. The English version is being released early in Japan with international release over the course of the next few months." Author Toshio Fukuda was originally rejected by all the major publishers for his first book, and was finally accepted by a very small publisher, Shinpusha, which in turn happened to send a copy to the Royal family.
RIC Publications picture books

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