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December 03, 2004

IIBC Launches New Magazine, Test

The Institute for International Business Communication (IIBC) has launched a new free magazine aimed at junior and senior high school students. The first issue of 'Enjoy,' described as an "English communication magazine," was released on November 30 and will be published twice yearly. The inaugural issue of the 8-page magazine, featuring an interview with popular DJ and celebrity John Kabira, had a print run of 50,000 copies. It is being distributed to English departments at schools nationwide and teachers can request copies for their students by telephone or fax (Inquiries: 03-5521-6007).

As administrator of the TOEIC and TOEIC Bridge tests in Japan, IIBC hopes the magazine will appeal to students interests while helping them improve their communicative abilities, which in turn they will want to test. Over 10 million people took the TOEIC test in Japan in 2002.

IIBC also announced yesterday that they will start promoting its test of spoken English to institutional clients, such as schools and businesses, from January 15. The TOEIC LPI interview test consists of 20 to 25 minutes of role-playing, free conversation with a native speaker using a system approved by ETS, the original developer of the TOEIC in the US. Interviewers will take part in workshops and regular refresher courses with ETS instructors.
Institute for International Business Communication web site

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