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November 19, 2004

Firms Test Mobile Eikaiwa

Tokyo Broadcasting System has teamed up with Hakuhodo, Japan's number two advertising agency, to test terrestrial digital broadcasting to specially equipped mobile phones. One example of the type of original content the companies envisage broadcasting is TBS's English conversation study programs. Viewers would then be able to buy related study materials simply by pressing a button on their phones. Such digital services for portable devices are not expected to start operating until next year or later.

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