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May 17, 2004

I'm Fine, Thank You. And You? Moshi Moshi?

About 30% of mobile phone users in Japan are interested in using their keitai to learn English, according to a recent survey by search engine Infoseek and the Mitsubishi Research Institute. The eighth survey of contents and services used by keitai owners found that 46.5% are interested in e-learning, of whom almost two-thirds hope to study English (a slightly higher percentage said they want to learn a foreign language other than English). By specific activity, 43.2% of those users expressed an interest in learning vocabulary, while 40.3% said they want to study by listening to lessons or English-language conversations, 38.6% want to test their ability, 35.2% want to read texts online and 23.6% are interested in taking lessons by video phone. More than two-thirds of users spend ten minutes or less in a single study session. The average amount that users would be prepared to spend was ¥635.
Mitsubishi Research Institute | Press Release (Japanese)

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