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February 13, 2004

ALC's Virgin English "Mook"

Publishers ALC have put out a new English language-related entertainment publication, of a type that in Japanese is referred to as a "mook"*. Aimed at female readers, Virgin English appeared on the shelves on February 6. It includes interviews with celebrities such as popular model Ai Tominaga, who also graces the inaugral cover, and jazz singer Chie Ayado. It also has an English vocabulary corner, with words and phrases taken from western women's magazines. Virgin English is in bookstores nationwide for ¥780. ALC doesn't currently have plans to publish the "mook" regularly but will make a decision based on the response to this edition.
* (mook = thick illustrated publication on a single topic printed to look like a magazine; magazine and book) | Story in Japanese

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