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December 11, 2003

Yohan to Publish TOEIC-based Catalog

Major book distributor Yohan is to publish a catalog aimed at getting young people to read more English books. "Hajimete Yomu Eigo no Hon" (First English Books) will base next spring's catalog on the TOEIC and TOEIC bridge level system. For example "Frog and Toad," the translated version of the book "Kaeru to Gama-kun" which is included in the Japanese curriculum, would be listed under TOEIC bridge 110-120. The catalog is being supervised by Junichi Chida of the English education consulting company ICC and author of the bestselling "Zettai, Dokuyomu." The idea was developed in response to requests from teachers. Yohan plan to send 15,000 copies free of charge to junior and senior high schools. Another catalog, focusing on general literature and based on TOEIC scores, will be distributed at book stores nationwide.

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