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November 10, 2003

Noddy Goes Back to School

Noddy, the character created by writer and school teacher Enid Blyton, is to be used to help children studying English in South East Asia. Two packages - Learn English With Noddy and Noddy Early Learning - have been developed by Chorion, the company that owns the rights to the character beloved by generations of kids around the world. Chorion sold the rights for Hong Kong, South Korea, Taiwan and Malaysia for GBP1 million, and will put the packages on sale next year. Noddy books have been translated into 40 languages and annually sell over 2 million copies worldwide. Of the 700 books written by Blyton, 200 were educational.

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