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October 23, 2003

Yummy Box

NHK has released a series of picture books, CDs and DVDs based on the "casual bilingual" concept of its children's show 'Eigo de Asobo.' The 'Yummy Box' series, a joint project between NHK Educational, NTT Data and Obunsha, is aimed at children aged one and above. The channel 3 show switches frequently between English and Japanese - in the way bilingual people do - and focuses on simple, everyday language. This "casual bilingual" concept was developed by Keio University professor Yuji Suzuki. There are two levels: "Yum Yum Course" aimed at kids between one and four (¥42,800); and "Go Go Course" for kids three and above (¥45,800). These prices will be discounted until January 15, 2004.
Story in Japanese | Yummy Box

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