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October 02, 2003

Getting In On The Act

7act, a Tokyo-based company that arranges private lessons for English-language students, has announced a new service for celebrities. Classes are usually arranged at coffee shops, a setup that obviously doesn't suit most famous clients. The company has staff designated to the new service and ensuring their privacy by arranging for lessons to be held on filming locations or near TV stations. 7act has built up a student base of around 6,000 since 2000, largely by word of mouth and without using any paid advertising. Monthly student enrollment is restricted, allowing the company to grow at a controlled pace. Lessons cost a flat ¥3,000 per hour, though students must pay a joining fee and monthly service charge.
7act site

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