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May 07, 2003

Do You Want Fries With That?

Can the educational benefits of Shogakukan's new English-language classes outweigh the dietary implications? The company has launched a three-month program of weekly classes at 12 McDonald's outlets in the Tokyo area. Each class is made up of about ten children aged two to four and their mothers, who pay ¥1,000 for the 45-minute lessons. Led by one native-speaking and one Japanese teacher, they sing songs and place orders in English and have their food delivered at the end of the class. The two companies hope to be running the classes at 100 outlets within a year.

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