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May 22, 2003

All Together Now

In a development with huge implications for Japan's ELT industry, the forthcoming ETJ-organized series of ELT Expos will be something of a great gathering of the clans. The efforts of ETJ founder David Paul have resulted in both cooperation between the major publishers on a scale not seen for years and a series of major events that will reach all corners of Japan.

Paul met with the publishers this week, a gathering that could have led to divisions or exposed rivalries between competitors. Instead, all present unanimously gave their seal of approval to the project. The open and inclusive nature of ETJ has also allowed it to reach agreement with JALT, with the result that existing JALT events will be incorporated into the Expos. ELT professionals all across the country, at all levels and from all fields will find a forum to explore, discuss and present teaching materials, ideas and services.

The publishers have all agreed to attend the Expos and include promotion materials in their catalogs, a level of marketing support previously unthinkable in ELT in Japan. Events such the Hokkaido JALT Conference and the Hiroshima JALT Book Fair will be incorporated in the series of nine Expos. Exact dates are yet to be confirmed, but the Expos will be held between October 2003 and January 2004 in the following cities: Sapporo, Sendai, Niigata, Yokohama, Nagoya, Osaka, Hiroshima, Fukuoka and Kagoshima. Several big names in ELT have already been confirmed for specific events - suffice to say that these events will be the biggest in the regions for many years.

So far, the following publishers and ELT-related organizations have agreed to have displays at the Expos and sponsor speakers:
ABAX, Banner, Cambridge University Press, David English House, DynEd, EFL Press, Independent Publishers International, Intercom Press, Longman, Macmillan, McGraw-Hill, Oxford University Press, RIC, Thomson Learning, Towry Law.

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