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June 13, 2002

Harry Potter, a Yokozuna?

In the Nikkei Shimbun's annual product rankings, organized like those for sumo into east and west with a Yokozuna (Grand Champion) being the No.1 spot, World Cup and Harry Potter goods took the top positions. The presence of products that help you learn a skill or offer security reflect the continued unsettled times. For example, books on how to master English conversation made the rankings at No.9 west.

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